Public-Transitable Spaces
The opening of this flagship store in Madrid marks a milestone for the Irish company
Madrid, Spain’s vibrant capital, has seen the opening of a new Primark flagship store, located on the historic Calle Conde de Peñalver. Not only does this event mark a milestone for the Irish fast fashion company, but it also celebrates the revitalization of a landmark building with a rich cultural heritage.
The new Primark premises occupy the space of the old Salamanca Cinema, a building from 1935 declared an Asset of Cultural Interest (BIC). With an investment of more than €15 million, Primark’s 63rd store in Spain and 11th in the Community of Madrid, represents the company’s ongoing commitment to the Spanish market.
The renovation project has been an architectural and engineering challenge, where it has sought to preserve the historical essence of the building while giving it a new life as a commercial space.
The entrance staircase has been restored, and the grand lobby with the open-air ceiling, along with red and gold design elements, cinematic typography, and theatrical lighting, pay homage to the golden age of cinema in the 1930s’. A large cinema-style digital screen completes the shopping experience, merging fashion and cinematic aesthetics under one roof.
Here you can read the Primark Case – Flagship Store, Gran Vía Madrid
This Primark flagship store, with more than 3,600 m2 spread over five bright floors, is not just another store in the chain. It is a declaration of intent, a space that seeks to offer a unique and differentiated shopping experience.
From everyday essentials to the latest fashion trends, as well as beauty, leisure and home goods, all at affordable prices, Primark Conde de Peñalver is positioned as a must-see fashion destination in Madrid.
The opening was attended by Paula Echevarría, ambassador of the Primark brand and a key figure in the world of Spanish fashion. With a collection of garments that bears her name, Paula Echevarría brings her personal touch to Primark’s style, offering timeless and versatile garments that promise to be a hit with consumers.
The opening of Primark’s new flagship store on Calle Conde de Peñalver is not only good news for lovers of affordable fashion, but is also an example of how architecture and engineering can work together to preserve heritage while also innovating in urban space.
With its careful design and fashion offerings, the Primark store establishes itself as a landmark in the heart of Madrid’s Salamanca district.
